Snap Reports 4% Ad Revenue Growth in Q3, Driven by Subscriptions
· 24h ago · Originally reported by PPC Land
Snap's ad revenue increased by 4% in the third quarter, with subscriptions accounting for 74% of the growth. Direct response advertising made up about 77% of total revenue, while brand spend declined.
Why it matters
This shows a shift in Snap's revenue mix, with subscriptions becoming a key growth driver as advertisers reduce brand spending. It highlights changing advertiser priorities and Snap's evolving business model.
Explain it like I’m new here
Snapchat is making more money from people paying for subscriptions, not just from ads, as some advertisers spend less.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
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