Shinka Secures €1.9m Seed Funding to Advance Mediation in Digital Out-of-Home Ads
· 5d ago · Originally reported by ExchangeWire
Shinka has raised €1.9 million in a seed funding round to develop mediation solutions for digital out-of-home (DOOH) advertising. The funding will support Shinka's efforts to streamline and optimize ad delivery across various DOOH platforms.
Why it matters
Mediation technology can help advertisers and publishers maximize revenue and efficiency by connecting multiple demand sources in the growing DOOH sector.
Explain it like I’m new here
It's like making sure ads on digital billboards get the best offers from lots of buyers, not just one.
Read the original at ExchangeWire
Terms in this story
Ad mediation
Ad mediation is software that lets app developers connect many ad networks and bidders through one SDK and chooses which network fills each ad request to maximise revenue.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
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