RunnTV and PubMatic Partner to Broaden Streaming Ad Inventory Access in India
· 5d ago · Originally reported by TheWire.in
RunnTV has formed a partnership with PubMatic to provide advertisers with greater access to premium streaming video inventory in India. This collaboration aims to streamline the process for brands seeking to reach audiences through connected TV and streaming platforms.
Why it matters
As streaming viewership rises in India, partnerships like this help advertisers efficiently reach engaged audiences and support the growth of programmatic advertising in the region.
Explain it like I’m new here
It's like a TV channel teaming up with a big ad company so more brands can easily show their ads to people watching shows online.
Read the original at TheWire.in
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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