Google and Meta Q3 Results Highlight Chatbots Growing Faster Than Search
· 3h ago · Originally reported by MediaPost
Google and Meta's third-quarter financial results indicate that their chatbot products are experiencing faster growth than traditional search services. This shift suggests a changing landscape in how users interact with digital platforms and discover information.
Why it matters
The rise of chatbots over search could impact how digital ads are targeted and delivered, potentially reshaping ad strategies and budgets for brands and agencies.
Explain it like I’m new here
It's like people are starting to ask smart robots for help instead of looking things up in a library, so companies may change where they put their ads.
Read the original at MediaPost
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