PubMatic Q3: revenue up 17%, swings to $5.5M profit as CTV and app drive mix
· 2d ago · Originally reported by PPC Land
Ad exchange PubMatic reported Q3 revenue growth of 17%, swinging to a $5.5 million profit, with adjusted EBITDA up 133% to $26 million. CTV, app and AI-related tools made up 64% of sales across the 2,040 publishers on its platform. The company guided Q4 revenue to $91-$93 million.
Why it matters
PubMatic's results are a read on independent sell-side ad tech health, and the mix shift toward CTV and app inventory shows where programmatic growth is concentrating.
Explain it like I’m new here
It's like a marketplace that rents out ad space for websites and TV apps — it earned more money this quarter and finally turned a profit after covering its costs.
Terms in this story
Adjusted EBITDA
Adjusted EBITDA is earnings before interest, taxes, depreciation and amortisation, further adjusted by the company to exclude items such as stock-based compensation and one-time costs; it is a non-GAAP measure.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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