PubMatic Embraces Agentic Buying as AI Assistants Gain Influence in Ad Decisions
· 41m ago · Originally reported by AdExchanger
PubMatic is preparing for increased adoption of 'agentic buying,' where AI assistants play a larger role in media buying decisions. The discussion also raises concerns about the extent of control these AI systems should have, especially as AI-generated ads begin to use celebrity likenesses.
Why it matters
As AI becomes more involved in ad buying, questions arise about transparency, control, and ethical use of AI-generated content. This shift could change how campaigns are planned and executed, impacting both advertisers and consumers.
Explain it like I’m new here
It's like letting a robot shop for you, but you have to make sure it doesn't buy things you wouldn't want or pretend to be someone famous.
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