MediaPost Examines How Programmatic Advertising Shapes CPG-Consumer Relationships
· 2d ago · Originally reported by MediaPost
MediaPost published a piece exploring programmatic advertising's role in rekindling relationships between CPG brands and consumers. No excerpt or further details were provided with the story, so specifics of the analysis are unavailable.
Why it matters
CPG brands traditionally rely on mass media; programmatic buying offers them new ways to reach shoppers directly, a shift relevant to how everyday products get advertised.
Explain it like I’m new here
It's like soap and cereal companies using smart tools to hand out coupons to exactly the people most likely to buy them.
Read the original at MediaPost
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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