Concerns Raised Over Programmatic Advertising's Impact on Creative Quality
· 10h ago · Originally reported by Exchange4Media
Rob Leach has voiced concerns that programmatic advertising may be reducing the quality and originality of creative work in digital ads. He also suggests that relying solely on AI will not resolve these creative challenges.
Why it matters
This matters because programmatic advertising is widely used for its efficiency, but if it leads to less engaging ads, brands and publishers could see reduced effectiveness and audience engagement.
Explain it like I’m new here
It's like using a vending machine for art—it's fast, but the pictures might all start to look the same.
Read the original at Exchange4Media
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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