Revry Expands Programmatic Ad Exchange to Support Diverse-Owned Streaming Content
· 1h ago · Originally reported by AdExchanger
Revry, a free streaming platform focused on LGBTQ+ content, has developed PrismRiot, a programmatic ad exchange. This platform connects advertisers with multicultural and diverse-owned publishers, aiming to increase ad revenue and visibility for underrepresented creators.
Why it matters
This highlights how programmatic advertising can help niche and diverse media platforms access ad budgets and grow their audiences, supporting greater inclusivity in digital media.
Explain it like I’m new here
It's like building a special TV channel for unique stories and making it easy for companies to show ads there automatically.
Read the original at AdExchanger
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Picnic Introduces Optimised Private Marketplace Deals Using Placement-Level Data
Picnic has launched Optimised PMPs, a new type of private marketplace deal that leverages placement-level quality data. This approach allows buyers to select which impressions to bid on and determine bid values based on specific campaign…
StackAdapt Introduces Audience Retargeting for ChatGPT Ad Campaigns
StackAdapt has launched a new feature that enables advertisers to retarget audiences who have interacted with ads on ChatGPT. This enhancement allows marketers to re-engage users based on their previous ad interactions within the ChatGPT…
Best Practices for Effective Programmatic Digital Out-of-Home Advertising
The article discusses how programmatic digital out-of-home (DOOH) advertising can be optimized by considering real-world factors like weather and location. It highlights the importance of context, such as not running ads for barbecues…
Pinterest Expands Programmatic Advertising Through Magnite Partnership
Pinterest is broadening its programmatic advertising capabilities by partnering with Magnite. This move allows advertisers to access Pinterest's inventory through Magnite's platform, streamlining the process of buying ads programmatically.
Perion Highlights Summer as Key Test for Programmatic DOOH Growth
Perion is emphasizing the summer season as a crucial period for programmatic digital out-of-home (DOOH) advertising to demonstrate its effectiveness. The company suggests that increased outdoor activity during summer could drive more…
Trade Desk CEO Highlights Fortune 500 Role in Shaping Open Internet
The Trade Desk's CEO emphasized that major advertisers, particularly those in the Fortune 500, have significant influence over the future of the open internet. He contrasted this with the dominance of walled gardens like Google and Amazon…