ProAxis.AI Unveils AI-Driven Pay-Per-Call and Lead Exchange Platform
· 2h ago · Originally reported by MarTech Series
ProAxis.AI has launched a new platform that uses AI to analyze calls and manage lead exchanges. The solution integrates real-time bidding, CRM, payment processing, and white-label features for performance marketers.
Why it matters
This launch highlights the growing use of AI in optimizing lead generation and pay-per-call advertising, making it easier for marketers to manage and monetize leads efficiently.
Explain it like I’m new here
It's like a smart phone operator that helps businesses buy and sell customer calls and leads more easily and safely.
Read the original at MarTech Series
Terms in this story
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Real-time bidding (RTB)
Real-time bidding (RTB) is an automated auction in which advertisers bid on a single ad impression in the fraction of a second while a web page, app or stream is loading.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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