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Platforms Await Google UGC Fresh Data Program Decisions Amid Unclear Criteria

· 1h ago · Originally reported by PPC Land

Forum and social platforms applying to Google's UGC Fresh Data Program are experiencing a 6-8 week wait for responses. Google requires these platforms to update engagement counters within 72 hours and maintain public access to pages, but has not specified the necessary audience or volume thresholds.

Why it matters

This matters because Google's requirements and slow response times could impact how user-generated content platforms manage their data and visibility in search results, affecting their traffic and ad revenue.

Explain it like I’m new here

It's like waiting weeks to find out if your club can join a big event, but the organizers won't tell you how many members you need.

Read the original at PPC Land

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Platforms Await Google UGC Fresh Data Program Decisions Amid Unclear Criteria | AdTech Sumo