New Platform Launches to Assist SMBs With CTV and Social Ad Campaigns
· 2d ago · Originally reported by MediaPost
A new platform has been introduced to help small and medium-sized businesses (SMBs) create and launch advertising campaigns across connected TV (CTV) and social media channels. The tool aims to simplify the ad creation and deployment process for businesses with limited resources.
Why it matters
This development could make advanced digital advertising more accessible to smaller businesses, allowing them to compete with larger brands in reaching audiences on popular channels like CTV and social media.
Explain it like I’m new here
It's like giving small shops an easy remote control to put their ads on TV and social apps, just like big companies do.
Read the original at MediaPost
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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