Convo Media Introduces 'StoryVideo' CTV Format for Multi-Screen Brand Campaigns
· 2h ago · Originally reported by marketech apac
Convo Media has launched 'StoryVideo,' a new connected TV (CTV) ad format designed to help brands extend their storytelling across multiple screens. The format aims to enhance brand engagement by integrating CTV with other digital channels.
Why it matters
As viewers increasingly use multiple devices, ad formats that bridge screens can help brands deliver more cohesive and effective campaigns.
Explain it like I’m new here
It's like showing the same story on your TV and your phone so you don't miss any part, no matter which screen you use.
Read the original at marketech apac
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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