Picnic Releases Free PIQ Domain Checker for Live Inventory Quality Scores
· 2d ago · Originally reported by ExchangeWire
Picnic has introduced a free PIQ Domain Checker tool that lets advertisers and agencies look up any domain's live PIQ Score and quality signal data within seconds. The tool is designed to help buyers vet a publisher's domain before committing ad spend to it.
Why it matters
Buying ads on low-quality or fake domains wastes budgets. A free tool that surfaces a domain's quality score before purchase helps advertisers avoid bad inventory.
Explain it like I’m new here
It's like checking a restaurant's hygiene rating before you eat there — but for websites where you're about to place ads.
Read the original at ExchangeWire
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Quality Score
Quality Score is Google Ads' 1-to-10 diagnostic rating of how relevant and useful a keyword's ads and landing page are, based on expected click-through rate, ad relevance and landing page experience.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Go deeper
Related stories
Google Ads launches tool to display savings from invalid traffic
Google Ads has introduced a new feature designed to highlight the financial savings advertisers achieve by filtering out invalid traffic. This tool aims to provide transparency regarding how much budget is preserved by avoiding fraudulent…
Google Ads Adds Invalid Traffic Savings Data and Campaign-Level Transparency Reports
Google Ads is introducing reporting that shows advertisers how much budget was saved by filtering invalid traffic, along with campaign-level transparency reports. The move gives advertisers more visibility into how much spend is being…
Google Ads Adds Invalid Traffic Overview Card for Advertisers
Google is rolling out an Invalid Traffic Overview card within Google Ads, giving advertisers a dedicated view of invalid traffic detected across their campaigns. The feature surfaces IVT information directly in the Google Ads interface…
Google Adds Invalid Traffic Overview for Advertisers
Google is rolling out an invalid traffic overview for advertisers, giving them a view into traffic quality within its ad platform. Details on the feature's scope and metrics were not provided in the announcement.
Adveritas Shares Rise 8% as TrafficGuard Expands Into New Ad Channels
Adveritas, the ASX-listed company behind ad fraud detection platform TrafficGuard, saw its shares climb 8% after announcing expansion into new advertising channels. No further details on the specific channels were provided in the excerpt.
Google Ads Begins Surfacing Invalid Traffic Data to Advertisers
Google Ads is making invalid traffic visible to advertisers, giving them more direct insight into traffic flagged as non-genuine. Details on the scope and format of the reporting were not provided in the source.