Affle Plans to Apply Mobile App Install Ad Techniques to CTV Advertising
· 4d ago · Originally reported by AdExchanger
Affle, a mobile ad tech holding company, is exploring ways to sell connected TV (CTV) ads using strategies similar to those used for driving app installs. The company aims to leverage its expertise in mobile performance marketing to enhance CTV ad effectiveness.
Why it matters
This move highlights the convergence of mobile and CTV advertising, as companies seek to apply proven mobile tactics to the growing CTV space. It could influence how advertisers measure and optimize CTV campaigns.
Explain it like I’m new here
Affle wants to use the same tricks that get people to download apps on their phones to get people to act on ads they see on their TVs.
Read the original at AdExchanger
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Holding company (agency holdco)
An agency holding company (holdco) is a parent group that owns many advertising, media, creative and marketing agencies, such as WPP, Publicis Groupe, Omnicom, Dentsu and Havas.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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