Netflix, YouTube and AI to Feature Prominently at Mipcom 2026 in Cannes
· 1h ago · Originally reported by Senal News
The agenda for Mipcom 2026 in Cannes will focus on major digital platforms like Netflix and YouTube, as well as the growing impact of artificial intelligence. These topics are set to shape discussions among industry leaders at the event.
Why it matters
The prominence of streaming giants and AI at a major media conference highlights their influence on digital advertising, content distribution, and ad tech innovation.
Explain it like I’m new here
It's like the biggest names in TV and smart computers are the main topics at a huge media show, showing how much they're changing how ads and shows work.
Read the original at Senal News
Related stories
Kelly Uphoff Appointed CTO at Smartly, Succeeding Lauri Tarkkala
Smartly has named Kelly Uphoff as its new Chief Technology Officer, following Lauri Tarkkala's tenure. Uphoff brings experience from Netflix and Tala to lead the company's engineering efforts, supporting over 800 brands.
Netflix maps out next steps for its ads business as the ad tier turns four in Japan
Netflix has published an update on its advertising business in Japan as its ad-supported offering enters its fourth year in the market. The company outlines the direction it sees for its ads plans in one of its major international…
Exploring CTV Advertising Strategies to Reach Gamers on Big Screens
Samsung Ads' EMEA Gaming Lead discusses how brands can use connected TV (CTV) and Automatic Content Recognition (ACR) data to better understand and target gaming audiences, especially with major releases like GTA VI and Call of Duty. The…
AudienceProject Expands Netflix Ad Measurement to Canada, Now Covers Six Markets
AudienceProject has extended its Netflix ad measurement service to include Canada, bringing its coverage to six markets. The company reports a 54% unique reach to TV for Netflix ads across five markets, though details on methodology and…
Week in Review: Netflix Ads Expands in Europe, Higgsfield On Track for $1 Billion Run Rate, and TVs Account…
In this week's Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube releases fresh data on TV set viewership. Top Stories Netflix Announced Further European Expansion of Ads Tier This…