Magnite Secures Deal to Power Advertising on HP TV+ Streaming Service
· 7d ago · Originally reported by Yahoo Finance
Magnite has announced a partnership to provide advertising technology for HP TV+, a streaming service. This deal positions Magnite as a key ad tech provider for HP's new connected TV platform, expanding its footprint in the growing CTV market.
Why it matters
This matters because it highlights the increasing importance of ad tech companies in powering advertising on streaming platforms, a rapidly expanding segment as more viewers shift to connected TV.
Explain it like I’m new here
It's like a company getting picked to run all the ads on a new TV channel that lots of people will watch online.
Read the original at Yahoo Finance
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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