Lacuna Ads Introduces Solution to Turn Connectivity into Programmatic Value
· 35h ago · Originally reported by MarTech Cube
Lacuna Ads has launched a new offering aimed at converting connectivity data into programmatic advertising value for customers. The company claims this approach will help brands and advertisers better leverage connected environments for targeted campaigns.
Why it matters
This development highlights ongoing innovation in programmatic advertising, where leveraging new data sources like connectivity can improve targeting and campaign efficiency.
Explain it like I’m new here
It's like using information about how people connect to the internet to show them ads that fit them better.
Read the original at MarTech Cube
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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