Lacuna Ads Launches Platform to Bridge Supply and Demand in Programmatic Advertising
· 7h ago · Originally reported by MarTech Cube
Lacuna Ads has introduced a new solution aimed at connecting advertisers and publishers more efficiently within the programmatic advertising ecosystem. The platform is designed to streamline transactions and foster growth by enhancing the connection between supply and demand sides.
Why it matters
Improving the link between advertisers and publishers can lead to more effective ad placements, better revenue opportunities, and a healthier programmatic market.
Explain it like I’m new here
It's like building a better bridge so buyers and sellers at a market can find each other faster and make more trades.
Read the original at MarTech Cube
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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