Lacuna Ads Launches Integrated Platform for Programmatic Supply, Demand and Intelligence
· 5d ago · Originally reported by straitstimes.com
Lacuna Ads has introduced a platform that combines supply-side, demand-side and intelligence capabilities in one offering, aimed at streamlining programmatic advertising workflows. Further details on the product's features and go-to-market strategy were not available.
Why it matters
Consolidating the buy side, sell side and data layers into a single platform could simplify the notoriously fragmented programmatic supply chain for smaller players who lack resources to stitch together multiple vendors.
Explain it like I’m new here
It's like a one-stop shop where the people selling ad space, the people buying ads, and the data that helps them make decisions all sit under the same roof instead of calling each other on different phones.
Read the original at straitstimes.com
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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