DGTOOHL and Hero MotoCorp Launch Programmatic DOOH Campaign
· 5h ago · Originally reported by Campaign India
Programmatic DOOH platform DGTOOHL has partnered with Indian two-wheeler giant Hero MotoCorp to run a programmatic digital out-of-home advertising campaign. Further details on campaign scope, screens, or targeting were not disclosed in the initial announcement.
Why it matters
This partnership signals growing adoption of programmatic buying in India's DOOH sector, moving beyond manual billboard deals to data-driven, automated ad placement on digital screens.
Explain it like I’m new here
It's like buying ads on digital billboards using a computer system that automatically picks the best spots, instead of calling the billboard company and negotiating by hand.
Read the original at Campaign India
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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