Lacuna Ads Brings Supply, Demand and Intelligence Together to Catalyze Programmatic Growth
· 7d ago · Originally reported by Macau Business
Lacuna Ads Brings Supply, Demand and Intelligence Together to Catalyze Programmatic Growth
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Macau Business.
Read the original at Macau Business
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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