DeepIntent Adds Survey-Based Healthcare Audience Segments from Tunnl
· 1h ago · Originally reported by PPC Land
DeepIntent is now offering new healthcare audience segments from Tunnl, built using survey data on care hesitancy and risk attitudes. These segments are designed to help pharmaceutical media buyers target specific patient groups more effectively. Details on pricing, segment size, or performance impact have not been disclosed.
Why it matters
Survey-based audience segments can help pharma advertisers reach more relevant consumers, potentially improving campaign effectiveness while navigating privacy concerns in healthcare marketing.
Explain it like I’m new here
It's like giving advertisers a new way to find people who are nervous about going to the doctor, so they can show them helpful ads.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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