Kelly Uphoff Appointed CTO at Smartly, Succeeding Lauri Tarkkala
· 1h ago · Originally reported by PPC Land
Smartly has named Kelly Uphoff as its new Chief Technology Officer, following Lauri Tarkkala's tenure. Uphoff brings experience from Netflix and Tala to lead the company's engineering efforts, supporting over 800 brands.
Why it matters
Leadership changes at major ad tech firms can influence product direction and innovation, impacting how brands manage and optimize digital advertising campaigns.
Explain it like I’m new here
It's like a new coach taking over a big soccer team, bringing fresh ideas to help everyone play better.
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