Just Eat Launches Commerce Media Network Leveraging AI and Purchase Intent
· 12h ago · Originally reported by eMarketer
Just Eat is developing a commerce media network that uses artificial intelligence and data on customer purchase intent. This move aims to help brands target ads more effectively based on what customers are likely to buy.
Why it matters
Commerce media networks allow retailers and platforms to monetize their data and digital real estate, offering advertisers new ways to reach consumers at the point of purchase. Using AI and purchase intent data can make ad targeting more precise and potentially more valuable.
Explain it like I’m new here
It's like a food delivery app showing you ads for snacks you might want, right when you're hungry, using smart computer guesses.
Read the original at eMarketer
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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