Integral Ad Science Expands Measurement Coverage on TikTok
· 32h ago · Originally reported by ad-hoc-news.de
Integral Ad Science (IAS) announced an expansion of its measurement coverage on TikTok. The move extends IAS's verification and viewability capabilities across more of the platform's ad inventory. No further details were provided in the announcement.
Why it matters
As advertisers pour budgets into TikTok, independent measurement and verification become critical for brands wanting assurance their ads are actually seen by real people.
Explain it like I’m new here
It's like a referee getting to watch more of the game to make sure the plays are fair and real.
Read the original at ad-hoc-news.de
Terms in this story
Ad verification
Ad verification is independent third-party measurement that checks whether ads were served to real people, in viewable positions, in safe and suitable environments, and in the intended geographies.
Viewability
Viewability measures whether an ad actually had a chance to be seen on screen; the MRC standard is 50% of pixels in view for one second (display) or two seconds (video).
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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