IAS Extends Total Media Quality Measurement to CapCut, Lemon8 and More TikTok Ad Formats
· 28h ago · Originally reported by MarTech Series
Integral Ad Science (IAS) is expanding its Total Media Quality measurement coverage across TikTok's ecosystem, including CapCut, Lemon8, TikTok Lite in APAC, and ad formats such as TopView, Global GMV Max, Image and Carousel Ads, and Search for Brand Auction. The move gives advertisers verification of viewability, brand safety and invalid traffic across more of TikTok's surfaces.
Why it matters
As advertisers pour budgets into TikTok-owned apps and newer ad formats, independent measurement helps them confirm ads are actually seen by real people in safe contexts — not bots or unsuitable content.
Explain it like I’m new here
It's like getting a trusted inspector to check that your posters are hung where real people can see them, in every new shop the mall opens.
Read the original at MarTech Series
Terms in this story
Gross spend (gross billings)
Gross spend is the total amount of advertising money that flows through a platform, including the portion paid on to publishers and partners, rather than just the platform's own revenue.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad verification
Ad verification is independent third-party measurement that checks whether ads were served to real people, in viewable positions, in safe and suitable environments, and in the intended geographies.
Viewability
Viewability measures whether an ad actually had a chance to be seen on screen; the MRC standard is 50% of pixels in view for one second (display) or two seconds (video).
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