Ad Tech Vendors Brace for Impact from iOS 27 Privacy Changes
· 6d ago · Originally reported by AdExchanger
Ad tech and data vendors are adjusting their strategies in response to new privacy features introduced in iOS 27. These changes are expected to further restrict user tracking and data sharing, prompting companies to seek alternative solutions for targeting and measurement.
Why it matters
Apple's ongoing privacy updates can disrupt how digital ads are targeted and measured, affecting the entire ad tech ecosystem. Companies must adapt quickly to maintain effectiveness and compliance.
Explain it like I’m new here
It's like a school making new rules about sharing notes, so everyone has to find new ways to study together.
Read the original at AdExchanger
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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