ID5 Remains Blocked on Safari While Trade Desk Receives Temporary Fix
· 2h ago · Originally reported by PPC Land
ID5 continues to be blocked by Apple's Safari browser, with no official explanation from Apple. Meanwhile, The Trade Desk has been granted a 13-day window to address compliance issues. The situation raises questions about whether user consent can override Safari's privacy restrictions.
Why it matters
This matters because it highlights ongoing challenges for identity solutions and ad tech platforms in adapting to evolving browser privacy policies, which impact how advertisers track and target users online.
Explain it like I’m new here
It's like a school banning certain student ID cards, and some students get a short chance to fix theirs, but others are still not allowed in.
Terms in this story
IP address (in advertising)
In advertising, an IP address is the network address a device uses online, used for rough geolocation, household matching, frequency capping and fraud detection, and treated as personal data in many laws.
User agent
A user agent is the text string a browser or app sends with each request describing its browser, version, operating system and device, used for compatibility, analytics and fraud detection.
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