Apple TV 4K Launches With Siri AI and Higher Price Point
· 1h ago · Originally reported by PPC Land
Apple has introduced a new Apple TV 4K model featuring Siri AI, now available for pre-order in 30 countries and priced at $299. The Siri AI functionality supports voice search in eight English-speaking markets, though it is not yet available in the EU.
Why it matters
The integration of advanced voice search could change how viewers interact with TV ads and content, potentially impacting ad targeting and measurement in connected TV environments.
Explain it like I’m new here
It's like getting a new remote that listens to you and helps you find shows, which could also change the commercials you see.
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