Google Search Adds 'Add to Cart' and 'Buy Now' Buttons to Product Panels
· 2h ago · Originally reported by PPC Land
Google Search has introduced 'Add to cart' and 'Buy now' buttons directly within product panels, allowing users to interact with shopping features without leaving the search page. Retailers' 'Visit site' links remain prominent, but carts created in Google stay hidden from retailers.
Why it matters
This change could shift how shoppers interact with ads and retailers, potentially impacting attribution, conversion tracking, and the flow of retail media budgets.
Explain it like I’m new here
It's like being able to put things in your shopping cart at the mall without actually going into the store, and the store doesn't see what you picked.
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