Google Expands Mandatory AI Mode Ads to 10 Additional Countries
· 2h ago · Originally reported by PPC Land
Google is rolling out its AI Mode for Search, Shopping, and Performance Max campaigns in India, Kenya, and eight other countries. Advertisers in these markets can no longer opt out of AI Mode, with Brazil and Mexico expected to follow later this year.
Why it matters
This move signals Google's increasing reliance on AI-driven ad automation, reducing manual control for advertisers and potentially impacting campaign strategies in emerging markets.
Explain it like I’m new here
It's like Google taking the steering wheel from advertisers and driving their ads automatically in more countries.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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