Google Concludes September 2026 Spam Update After 13 Days, Manual Actions Increase
· 1h ago · Originally reported by PPC Land
Google has completed its September 2026 spam update, which lasted over 13 days, marking its longest duration since August 2025. The update coincided with a noticeable rise in manual actions reported by search engine optimizers.
Why it matters
Search engine updates targeting spam can significantly impact website rankings and the effectiveness of digital advertising strategies. Increased manual actions may signal stricter enforcement against low-quality or manipulative content.
Explain it like I’m new here
It's like the referee in a soccer game cracking down harder on rule-breakers, so more players get penalties.
Related stories
Google's AI Overviews Shift Search Visibility for Houston Businesses
Google's introduction of AI-generated overviews in search results is altering how businesses appear online. Advertising Systems Inc. is working with Houston companies to help them maintain visibility amid these changes.
Amazon Adds Google Play to Alexa Tablets, Ads Not Yet Addressed
Amazon is launching new Alexa tablets starting at $229.99, now featuring Google Play access. While the devices include Alexa+ integration, there is no mention of advertising or ad inventory on these tablets so far.
Platforms Await Google UGC Fresh Data Program Decisions Amid Unclear Criteria
Forum and social platforms applying to Google's UGC Fresh Data Program are experiencing a 6-8 week wait for responses. Google requires these platforms to update engagement counters within 72 hours and maintain public access to pages, but…
Google Ads Launches Commerce Audience Sharing for Retail Media
Google Ads has introduced a new feature allowing advertisers to share commerce audiences within retail media campaigns. This update aims to help retailers and brands collaborate more effectively by leveraging shared audience data to reach…
Fake AI Ad Portals Impersonate ChatGPT, Gemini, Claude to Steal MFA Credentials
Fraudulent advertising portals posing as popular AI platforms like ChatGPT, Gemini, and Claude have been discovered stealing multi-factor authentication (MFA) credentials. These fake sites lure users through deceptive ads, compromising…
Fake AI Ads Impersonate ChatGPT, Gemini, and Claude to Steal MFA Credentials
Fraudulent online ads are posing as popular AI tools like ChatGPT, Gemini, and Claude to trick users into giving up multi-factor authentication (MFA) credentials. These deceptive ads can lead to account takeovers and compromise user…