Google Updates Privacy Policy to Use Connected Gmail Data for Ad Personalization
· 16h ago · Originally reported by Notebookcheck
Google has revised its privacy policy to allow data from connected Gmail accounts to influence the ads users see. This change means that information from users' Gmail activity may now be used to tailor advertising across Google services.
Why it matters
This matters because it affects how personal data is used for ad targeting, raising privacy concerns and potentially changing the relevance of ads shown to users.
Explain it like I’m new here
It's like letting your email help pick which ads you see, based on what you talk about or receive.
Read the original at Notebookcheck
Terms in this story
Related stories
Platforms Shift to Value-Based Bidding for Automated Ad Auctions
Major digital ad platforms like Google and Meta are increasingly using value-based bidding, where automated systems set bids based on the predicted value of each conversion rather than just the number of conversions. This approach aims to…
Chrome Expands Suspicious-Site Warnings for Enhanced Protection Users
Google Chrome has introduced new warnings for users with Enhanced Protection, alerting them to sites flagged as potentially suspicious, even when the risk is less certain. Additionally, the browser's Gemini page checks are now processed on…
CleanYourTV Tool Popular for Disabling Ads on Google TV Home Screens
The CleanYourTV project has attracted significant attention on GitHub by helping users remove ads and telemetry from Google TV home screens. The tool provides guides for disabling ad-related software across 260 TV models from 77 brands…
Google and Meta Face Potential EU Fines Over New Terms Impacting Ad Business
Google and Meta have introduced new terms that may put them at risk of significant fines from the European Union, potentially up to 10% of their sales. The changes are being scrutinized under EU regulations, which aim to ensure fair…
How Ad Tech Firms Use Constant Currency to Report Financial Results
The article explains how companies like Alphabet, Meta, and advertising agencies use constant currency calculations to present financial results without the impact of currency fluctuations. It also discusses the methods and limitations of…
Google Ads to End Automatic 50% Display Budget Split for Search Campaigns in 2027
Google Ads will discontinue its backend rule that automatically allocated up to 50% of unused Search campaign budgets to Display Expansion starting February 2027. The change means advertisers will have more control over how their budgets…