Google Ads API to Adopt Twice-Monthly Release Schedule Starting with Version 26
· 1h ago · Originally reported by PPC Land
Google Ads API will shift to two releases per month beginning with version 26, resulting in 21 releases in 2027. Only four of these will be major updates that may require significant changes from developers, with each major version supported for about 13 months.
Why it matters
Frequent API updates can impact how advertisers and developers maintain their integrations, potentially increasing the workload for those managing campaigns or building ad tech tools.
Explain it like I’m new here
It's like your favorite game getting updates twice a month, so you have to check for changes more often.
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