Fraud Blocker Introduces AI-Powered Ad Fraud Detection Tool
· 3d ago · Originally reported by MarTech Cube
Fraud Blocker has launched a new AI-driven solution for detecting ad fraud, claiming it delivers 60% better results compared to previous methods. The company aims to help advertisers and publishers reduce losses from fraudulent traffic.
Why it matters
Ad fraud drains billions from the digital advertising industry each year. Improved detection tools can help protect advertisers' budgets and ensure ads reach real people.
Explain it like I’m new here
It's like using a smarter security camera to catch more shoplifters before they steal from your store.
Read the original at MarTech Cube
Terms in this story
Ad fraud
Ad fraud is the deliberate faking or misrepresenting of ad impressions, clicks, installs or conversions so that someone gets paid for advertising that no real, interested human saw or did.
Fraud detection
Fraud detection in advertising is the process and technology of identifying invalid or fraudulent impressions, clicks, installs and conversions, so they can be blocked in advance or excluded from billing.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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