ADEX Reports AI Used in Over Half of Detected Ad Fraud Schemes
· 18h ago · Originally reported by Hackread
ADEX has found that artificial intelligence is involved in 52% of the ad fraud schemes it detects. The company also warns that shopping agents may become a future target for similar fraudulent activities.
Why it matters
AI's growing role in ad fraud makes it harder for advertisers and platforms to detect and prevent fake traffic, increasing risks for the digital advertising ecosystem.
Explain it like I’m new here
It's like cheaters using smarter robots to sneak into a game, making it harder for the referees to catch them.
Terms in this story
Ad fraud
Ad fraud is the deliberate faking or misrepresenting of ad impressions, clicks, installs or conversions so that someone gets paid for advertising that no real, interested human saw or did.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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