Retail Media Strategies Poised for Success During Festive Shopping Season
· 2h ago · Originally reported by IGD (Institute of Grocery Distribution)
Retailers are preparing to leverage retail media networks to capture consumer attention during the upcoming festive period. Brands are expected to invest in targeted digital advertising within retail environments to drive holiday sales.
Why it matters
Retail media is becoming a major channel for brands to reach shoppers at the point of purchase, especially during high-traffic seasons. Understanding which strategies work can help both retailers and advertisers maximize their returns.
Explain it like I’m new here
Stores are using special online ads to grab shoppers’ attention during the holidays, hoping to boost sales.
Read the original at IGD (Institute of Grocery Distribution)
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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