Chedraui Introduces Its Own Retail Media Business
· 4h ago · Originally reported by Mexico Business News
Mexican retailer Chedraui has launched a retail media unit, allowing brands to advertise directly to shoppers through its digital and in-store platforms. This move positions Chedraui alongside other retailers leveraging their customer data and digital presence for advertising revenue.
Why it matters
Retail media is a fast-growing segment where retailers use their shopper data and digital channels to offer targeted ads, creating new revenue streams and giving brands direct access to consumers.
Explain it like I’m new here
It's like a grocery store putting up special ads for brands right where you shop, both online and in the store.
Read the original at Mexico Business News
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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