Citigroup Launches Commerce Media Platform Leveraging Data From 70 Million Customers
· 3h ago · Originally reported by Simply Wall Street
Citigroup has introduced a commerce media initiative that utilizes data from its 70 million customers. This move positions the financial giant to enter the retail media space, offering advertisers new ways to reach consumers based on transaction insights.
Why it matters
Banks entering retail media can reshape how advertisers target shoppers, using rich purchase data to deliver more relevant ads and potentially challenging established retail media networks.
Explain it like I’m new here
It's like a bank using what it knows about your shopping habits to help companies show you ads for things you might actually want.
Read the original at Simply Wall Street
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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