Elizabeth Donovan Works to Expand Access to Commerce Media Networks for Advertisers
· 1h ago · Originally reported by Ad Age
Elizabeth Donovan is taking steps to make commerce media networks easier for advertisers to use. Her efforts focus on simplifying access and potentially broadening the range of brands that can participate in retail media opportunities.
Why it matters
Commerce media networks are a fast-growing part of digital advertising, and making them more accessible can help smaller brands compete and innovate in online retail environments.
Explain it like I’m new here
It's like making a special store shelf easier for more brands to reach, so everyone gets a chance to show their products.
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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