ShopX Launches Global Retail Media Group Covering 27 Markets
· 1h ago · Originally reported by IT Brief Australia
ShopX has announced the launch of a new retail media group that will operate across 27 international markets. This move expands ShopX's presence in the growing retail media sector, enabling brands to reach shoppers through digital advertising on retail platforms.
Why it matters
Retail media is a fast-growing area where retailers use their own digital platforms to sell ad space, offering brands direct access to shoppers. ShopX's expansion signals increasing competition and innovation in this space.
Explain it like I’m new here
It's like a big store chain letting brands put up ads in all its stores around the world, but online.
Read the original at IT Brief Australia
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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