Google's 'egregious violation' policy: the ad account suspension with no warning
· 1h ago · Originally reported by PPC Land
Google classifies certain ad policy breaches as 'egregious violations', which trigger immediate account suspension on detection. Unlike standard policy strikes, there is no advance warning, no strike system, and reinstatement is rarely granted. The designation covers breaches Google deems serious enough to warrant permanent removal from its ad platform.
Why it matters
For advertisers, an egregious violation label can mean losing an entire ad account permanently with little recourse, so understanding which behaviours trigger it is essential to protecting ad operations.
Explain it like I’m new here
It's like being kicked out of a shop forever on your first offence — no warning, no second chance.
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