DoubleVerify Report Finds Marketers Eager for AI, but Adoption Varies Across Ad Workflows
· 3h ago · Originally reported by MarTech Series
DoubleVerify's 2026 Global Insights Report reveals that 97% of marketers plan to use AI, though its integration into advertising workflows is inconsistent. Marketers prioritize accuracy and effectiveness when assessing AI solutions for digital advertising.
Why it matters
AI has the potential to transform digital advertising, but uneven adoption means some marketers may not fully benefit from its capabilities yet. Understanding these gaps helps the industry focus on areas needing support or education.
Explain it like I’m new here
Most marketers want to use smart computer tools for ads, but not everyone is using them the same way yet.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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