DoubleVerify Report Highlights Social Media's Growing Role in Shaping Purchase Decisions
· 3h ago · Originally reported by ExchangeWire
DoubleVerify has released its 2026 Global Insights Report, analyzing how social platforms, short-form video, and influencers are influencing consumer purchase paths. The study explores trends within walled gardens and their impact on ad performance and campaign outcomes.
Why it matters
Understanding how social media and video content affect buying decisions helps advertisers optimize their strategies and measure campaign effectiveness in evolving digital environments.
Explain it like I’m new here
It's like more people are deciding what to buy based on quick videos and recommendations from people they follow online.
Read the original at ExchangeWire
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Walled garden
A walled garden is a large platform, such as Google, Meta, Amazon or TikTok, that controls its own users, data, ad sales and measurement inside a closed ecosystem.
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