DoubleVerify Extends Ad Measurement Capabilities to ChatGPT Platform
· 1h ago · Originally reported by marketingreport.one
DoubleVerify is expanding its measurement and verification tools to cover advertising on OpenAI's ChatGPT. The move signals growing advertiser demand for transparency as AI chatbot platforms become new ad inventory.
Why it matters
As AI chatbots like ChatGPT begin running ads, brands need independent verification that their ads are actually seen and measured properly — the same assurance they already get on traditional digital channels.
Explain it like I’m new here
It's like hiring an independent inspector to check that the billboards inside a brand-new type of store are real and visible, not just imaginary.
Read the original at marketingreport.one
Terms in this story
Ad verification
Ad verification is independent third-party measurement that checks whether ads were served to real people, in viewable positions, in safe and suitable environments, and in the intended geographies.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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