DoubleVerify expands ad measurement to cover ChatGPT ads
· 3h ago · Originally reported by marketingreport.one
DoubleVerify has expanded its measurement offering to cover advertising shown within ChatGPT. The move brings ads in OpenAI's AI chatbot under the verification firm's measurement coverage alongside its existing digital channels.
Why it matters
AI chatbots are emerging as a new place for brands to buy ads, and independent measurement is what lets advertisers check what they are buying on an unfamiliar surface. Verification firms extending coverage there is an early signal of how AI-assistant advertising gets standardized.
Explain it like I’m new here
It's like hiring a referee with a scoreboard when a brand-new stadium starts selling ad space, so advertisers can see the real score.
Read the original at marketingreport.one
Terms in this story
Go deeper
Related stories
DoubleVerify Launches Attribution and Brand Suitability Tools for ChatGPT Ads
DoubleVerify has rolled out attribution measurement and brand suitability capabilities specifically designed for advertising on ChatGPT. The move brings DV's verification suite to OpenAI's emerging ad platform as ChatGPT ads gain traction…
DoubleVerify Extends Ad Measurement Capabilities to ChatGPT Platform
DoubleVerify is expanding its measurement and verification tools to cover advertising on OpenAI's ChatGPT. The move signals growing advertiser demand for transparency as AI chatbot platforms become new ad inventory.
DoubleVerify Launches Attribution Tools for ChatGPT Ads, Partners With OpenAI on Brand Safety
DoubleVerify has introduced new attribution tools designed specifically for ads running on ChatGPT. The company is also collaborating with OpenAI to enhance brand safety measures for advertisers using the platform.
IAS and DoubleVerify to Provide Independent Measurement for ChatGPT Ads
Integral Ad Science (IAS) and DoubleVerify are partnering to offer independent measurement solutions for ads served on ChatGPT. This move aims to ensure advertisers can verify the quality and effectiveness of their campaigns within the…
OpenAI Pilots ChatGPT Ad Verification With DoubleVerify and IAS, Tests Visual Ads
OpenAI has begun working with DoubleVerify and Integral Ad Science to test ad verification for ChatGPT, alongside trials of visual ad formats. This move aims to ensure that ads shown within ChatGPT are properly verified for quality and…
IAS and DoubleVerify Roll Out Ad Measurement and Brand Safety Tools Inside ChatGPT
Integral Ad Science and DoubleVerify have each launched measurement and brand suitability solutions designed for ads running within OpenAI's ChatGPT platform. The integrations bring the two largest independent verification vendors into…