DoubleVerify Launches Attribution Tools for ChatGPT Ads, Partners With OpenAI on Brand Safety
· 4h ago · Originally reported by BigGo Finance
DoubleVerify has introduced new attribution tools designed specifically for ads running on ChatGPT. The company is also collaborating with OpenAI to enhance brand safety measures for advertisers using the platform.
Why it matters
As conversational AI platforms like ChatGPT become new ad channels, ensuring accurate measurement and brand safety is crucial for advertisers to trust and invest in these environments.
Explain it like I’m new here
It's like adding a scorekeeper and a lifeguard to a new playground so everyone knows the rules and stays safe.
Read the original at BigGo Finance
Terms in this story
Attribution
Attribution is the process of assigning credit for a conversion, such as a sale, sign-up or install, to the ads, channels or touchpoints that a customer encountered beforehand.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Brand safety
Brand safety is the practice of keeping ads away from content that is harmful or universally unacceptable, such as terrorism, child abuse, hate speech or illegal activity, to protect an advertiser's reputation.
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