DOOH Mediator Raises £1.58m in Seed Funding Round
· 27h ago · Originally reported by SignLink
An out-of-home (DOOH) advertising mediator has secured £1.58 million in seed funding. The startup operates in the digital out-of-home space, which connects digital billboard and screen inventory with advertisers. Details on the investors and planned use of funds were not disclosed in the announcement.
Why it matters
Seed investment in DOOH mediation signals continued investor interest in automating and intermediating digital out-of-home ad inventory, an area increasingly tied into programmatic buying.
Explain it like I’m new here
A company that helps match ads to digital billboards just got some starter cash from investors, like a new lemonade stand getting money to buy more stands.
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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