Criteo expands its connected TV advertising offering to additional global markets
· 12h ago · Originally reported by Investing.com
Criteo is broadening the international availability of its connected TV advertising service, extending its commerce-focused ad offering into more markets. The company has been building out its CTV capabilities to connect commerce data with streaming ad inventory.
Why it matters
Wider CTV availability means more advertisers can use Criteo's commerce data to buy streaming ads outside its home markets, reflecting the broader push of retail media spending into streaming TV.
Explain it like I’m new here
Criteo, a company that helps stores target shoppers online, is now offering its TV streaming ad service in more countries — like a delivery service adding new cities to its routes.
Read the original at Investing.com
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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